The Laško Brewery and the i-Rose company from Laško presented the technological innovation i-Track, at the German fair Brau Beviale, which enables the tracking of beer kegs throughout their life cycle.
According to Mojca Škoberne, head of marketing at i-Rose, this is the first such complex solution in the world that optimizes business processes in the draft beer industry. According to her, its regular use significantly reduces costs, increases the turnover of funds, significantly improves stock management and the beer quality. The i-Track system was developed by i-Rose experts and will most likely be introduced at the Laško Brewery next year.